Department of Economic Development announces expansion of Kansas City marketing research firm, expected creation of nine new jobs

March 15, 2013

KANSAS CITY – The Missouri Department of Economic Development (DED) announced today that a Kansas City marketing research firm will be expanding its local operations. Decision Insight’s expansion, a capital investment of $2,050,000, is expected to create nine new jobs.
Decision Insight is a nationally recognized, custom online marketing research firm that works extensively with Fortune 500 companies. The company uses advanced analytics and sophisticated modeling to help clients, including retail stores and restaurants, to make strategic business decisions that will enhance profits. Decision Insight has been leasing office space since it opened 30 years ago, and, having outgrown its current facility, purchased a vacant building in downtown Kansas City.

“Purchasing a building downtown was the right thing to do for many reasons,” said Decision Insight CEO Cathy Allin. “We are celebrating the firm’s 30th year, felt it was important to continue to support downtown Kansas City and are excited to be part of its vibrant future.”

To assist Decision Insight with its expansion, the Department of Economic Development authorized an incentive package that includes Development  and Enhanced Enterprise Zone program tax credits.

The Development Program Tax Credit Program offers tax credits to taxpayers making contributions to a not-for-profit corporation for projects located in blighted or conservation areas and approved by the Department of Economic development.  

The Enhanced Enterprise Zone Program was implemented in 2004. Enhanced Enterprise Zones are specified geographic areas designated by local governments and certified by the Department of Economic Development. Zone designation is based on certain demographic criteria, the potential to create sustainable jobs in a targeted industry, and a demonstrated impact on a local cluster development.


How can we help?